Reklama va manipulyatsiya: inglizcha iboralar (C1)
Vaziyat: Marketing ma'ruzasidan keyin kursdoshingiz bilan reklama axloqi haqida bahslashyapsiz. Bu sahifada shu vaziyat uchun 5 ta inglizcha ibora — o'zbekcha tarjimasi, izohi va misoli bilan, namuna dialog va qisqa mashq.
5 ta asosiy ibora
There's a fine line between persuading people and manipulating them.
Odamlarni ishontirish bilan ularni manipulyatsiya qilish orasida nozik chegara bor.
a fine line between X and Y — X va Y orasida nozik chegara. between dan keyin -ing: persuading, manipulating. Murakkab fikrni muvozanatli boshlash.
Influencers rarely make it clear when a post is paid for.
Blogerlar post pullik ekanini kamdan-kam ochiq aytishadi.
rarely — kamdan-kam (o'zida inkor bor: "don't rarely" — xato). make it clear — ochiq aytmoq. is paid for — pullik, uchun pul to'langan (passiv).
Children in particular can't always tell the difference.
Ayniqsa bolalar har doim ham farqini ajrata olmaydi.
in particular — ayniqsa. tell the difference — farqini ajratmoq ("say the difference" — xato). can't always — har doim ham ... olmaydi (qisman inkor).
I'm not against advertising as such.
Men reklamaning o'ziga qarshi emasman.
as such — o'z-o'zicha, umuman (tushunchaning o'ziga ishora). I'm not against X as such — X ning o'ziga qarshi emasman, lekin ... . Pozitsiyani aniqlashtiradi.
Surely there should be stricter rules on what can be promised.
Nimani va'da qilish mumkinligi bo'yicha qat'iyroq qoidalar bo'lishi kerak-ku, axir.
Surely ... — ...-ku, axir (tinglovchidan rozilik kutadi; "albatta" emas!). stricter rules on — ... bo'yicha qat'iyroq qoidalar. what can be promised — nimani va'da qilish mumkinligi.
Namuna dialog
Bu namuna: darsdagi 5 ibora suhbatda ketma-ket qanday ishlatilishini ko'rsatadi. Suhbatdosh — a marketing student who thinks all advertising is fair game. Ustoz bilan haqiqiy suhbatda savol va javoblar boshqacha bo'lishi mumkin.
- Siz: There's a fine line between persuading people and manipulating them. — Odamlarni ishontirish bilan ularni manipulyatsiya qilish orasida nozik chegara bor.
- Suhbatdosh: I see. — Tushunarli.
- Siz: Influencers rarely make it clear when a post is paid for. — Blogerlar post pullik ekanini kamdan-kam ochiq aytishadi.
- Suhbatdosh: Right. — Shunday.
- Siz: Children in particular can't always tell the difference. — Ayniqsa bolalar har doim ham farqini ajrata olmaydi.
- Suhbatdosh: Okay. — Xo'p.
- Siz: I'm not against advertising as such. — Men reklamaning o'ziga qarshi emasman.
- Suhbatdosh: Mm-hm. — Ha-ha.
- Siz: Surely there should be stricter rules on what can be promised. — Nimani va'da qilish mumkinligi bo'yicha qat'iyroq qoidalar bo'lishi kerak-ku, axir.
Grammatika: in particular, can't always, as such — fikrni chegaralash
Bahsda fikr qanchalik keng ekanini aniq ko'rsatish kerak, aks holda raqib uni osongina rad etadi. Chegaralovchi vositalar: can't always (har doim ham emas), in particular (ayniqsa), rarely (kamdan-kam), as such (o'z-o'zicha). "Children can't tell the difference" — juda keng; "Children in particular can't always tell the difference" — aniq va himoya qilish oson. Surely esa aksincha, fikrni kuchaytiradi.
- Not all adverts are misleading. — Hamma reklamalar ham aldovchi emas.
- Young people in particular are affected. — Ayniqsa yoshlarga ta'sir qiladi.
- I'm not against social media as such. — Ijtimoiy tarmoqlarning o'ziga qarshi emasman.
Mashq qiling
5 ta savol. Javobni tanlang yoki yozing va «Tekshirish»ni bosing.